Confusing Words of the Week

It’s time for our new feature called “Confusing Words of the Week” where I take a set of two or three words that get confused and give you definitions and try to give you a memory trick to help you remember when to use which word. If you have words that confuse you, use Ask PTB or send an email to [email protected] and they may appear here soon!

This week’s words:

Ensure – to make certain

  • He wanted to ensure that the staff was all trained on Microsoft Word.

Insure – To protect against loss

  • She wanted to insure her car before she drove it anywhere.

Assure – to give confidence to someone

  • Jack assured Jane that she could handle the job.

A tip to help remember the difference is that insurance is a policy you buy to protect against loss, so if it is something you are protecting, it is insure.


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