I came across this one as I was looking for some information. It seems that if you are talking about an important person who has spent a significant amount of time in your industry, you would try to make sure his name is correct and make sure it is spelled correctly throughout. That is important not only in journalism but in the work we do as well. The very first thing a client will notice is if their name is misspelled. Just take the time to make sure names are spelled correctly. Also, the apostrophe in the second place the name appears is unnecessary and sounds inappropriate in this article. It should say “Luongo (spelled correctly) has also . . ..”