Once again, an apostrophe refresher: it’s is a contraction and means IT IS and its is the possessive form of it so means belonging to it (or in this case belonging to Baseball Tonight) . . . which is what this advertisement is REALLY trying to say.

Once again, an apostrophe refresher: it’s is a contraction and means IT IS and its is the possessive form of it so means belonging to it (or in this case belonging to Baseball Tonight) . . . which is what this advertisement is REALLY trying to say.
