This is a common error that I see (and hear) a lot. Towards is used in British English, while in the U.S., we use toward. Toward means moving in the direction of or in relation to. So when I received this notification from an American company, it caught my attention. I have previously written a blog post about this topic at https://proofthatblog.com/2016/07/27/the-pesky-s/.
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